Case studies
Data pulled directly from ad managers — unedited. Every campaign below is verifiable on a screen-share.
Challenge: Scale a premium perfume brand across Saudi Arabia with a saturated competitive landscape and rising CPMs.
Strategy: North Star Matrix growth strategy combined with UGC-driven creative across Meta, TikTok and Snapchat — full-funnel from awareness to retention.
Headline result
SAR 24M in 11 months
Challenge: Build a direct-to-consumer funnel for agricultural products with strong LTV economics.
Strategy: Full TOF→MOF→BOF funnel on Meta with retention loops, lifecycle email and customer-loyalty playbooks.
Headline result
11.12x ROAS · 12,904 orders
Challenge: Drive revenue and customer loyalty for an electronics e-commerce brand in Saudi Arabia.
Strategy: Sales-funnel build with Mixpanel analytics and Klaviyo email retention — engineered around CAC and LTV economics.
Headline result
SAR 8M in 6 months
Challenge: Generate scaled revenue through conversation-led commerce in an emerging market.
Strategy: Meta funnel split between Conversion and Messages — 70K conversations driven at SAR 10 CPM with disciplined creative testing.
Headline result
13x ROAS · EGP 5M+
Challenge: CPL was SAR 190 with low lead quality. Target: cut CPL by 50%+ without losing volume.
Strategy: Rebuilt TOF→MOF→BOF funnel on Meta + Google. Reworked creative, audiences, landing pages and tracking with full Conversion API.
Headline result
62% CPL reduction
Challenge: Reach Gen Z fashion buyers with the right message and a scalable creative engine.
Strategy: UGC-led content strategy with Gen Z creative codes, Meta funnel and sportswear-style scale playbook.
Headline result
EGP 2.43M · 4.57x ROAS
Challenge: Scale a cosmetics brand from cold start with disciplined funnel testing on Meta.
Strategy: 3-phase funnel: Test → Optimize → Scale with CBO and Advantage+ Shopping. Tight creative testing matrix.
Headline result
8x ROAS · EGP 2.7M
Challenge: Drive online food orders for a Cairo restaurant through paid advertising.
Strategy: Meta ad funnel optimised for order conversions with strong creative refresh cadence.
Headline result
4,000+ orders driven
